Over 3.5 million Google searches are done every day. If you own a business that figure represents nearly 5 million potential clients. Search Engine Optimization can help you tap into this client base immediately. SEO has now become a must-have marketing tool for any business that wants to succeed in the age of the internet.
But what does SEO do for your business? SEO is the main determinant of the page your website will appear on Google. Yes, Google uses its own algorithms to determine website rankings but with SEO you can influence the results. The higher your page is in the search engine results the easier it is for potential customers to access your services. For example, if you are searching for an automobile repair shop near you chances are you will not reach page 5 on Google before you find a shop that is suitable for your needs. No matter how good your business’s services are if they are not marketed the right way on the internet you will be missing out on a lot of potential clients. We will now look at some of the benefits of SEO.
- Increased traffic
This is the main reason that even multinational corporations engage in SEO. The traffic generated to your website still needs to be relevant. Keyword optimization and link building help dojust that. It directs internet users who are interested in the services you provide to your website. Increased relevant traffic will surely result in a higher turnover.
SEO is a cost-effective marketing strategy compared to other forms of advertising. It targets customers who are already looking for your services as opposed to the other traditional forms of marketing such as cold calling.
SEO provides quantifiable and trackable results. If your website is on the first page of search engine results it will definitely translate into higher sales numbers. The more people that click on your website the more people that will buy your product or service. A look at the conversion rates and website traffic of the highest ranking websites on a search engine like Google will prove that SEO gives a business a higher ROI which is what all business owners want.
4. Brand Awareness
SEO will help improve your brand in a number of ways. As mentioned there are millions of searches conducted every day. If you use the right keyword for SEO, users who are looking for the products you offer will definitely come across your website. Even if the visits do not translate into conversions your business’s brand will have reached even one more potential client.
5. Improves the business credibility
Recently there has been an increase in what is known as white hat SEO. This means that you generate traffic using acceptable techniques like high-quality content, relevant backlinks from high authority domains, explainer videos, and other credible methods. If Google detects that you are using spam sites and irrelevant content to generate traffic your ranking will fall dramatically.
SEO will make your business an authority in your industry. If you concentrate on SEO as part of your marketing plan you will realize higher sales faster than you expected. If you do not use SEO you will find your business is far behind your competitors.